vviinn joins Agentic Commerce Alliance to shape the future of AI-driven commerce

vvinn collaborates with leading commerce innovators to develop open, interoperable standards for autonomous agents and guide merchants into the future of commerce.

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Berlin, Germany, 26.01.2026 – vviinn, dynamic vector search and discovery API for composable and agentic commerce, today announced it has joined the Agentic Commerce Alliance (ACA), the world's only open initiative dedicated to ensuring agent-driven commerce remains accessible, secure, and beneficial for merchants of all sizes.

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The Agentic Commerce Alliance brings together leading innovators to define how autonomous agents interact and collaborate in real commercial environments. As a member, vviinn will contribute its expertise in AI-driven search and discovery solutions to help develop open standards that enable trustworthy, interoperable agentic systems.

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"Over the past year, it has become clear that search and discovery are evolving from optional features into shared infrastructure for digital commerce. Joining the Agentic Commerce Alliance is about shaping that foundation together—openly, collaboratively, and with the speed this new phase demands," said Philipp Derksen, Founder, vviinn.

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Commerce is entering a new phase. While AI has supported workflows through recommendations and predictions, a new generation of autonomous agents can now understand context, coordinate across systems, and carry out meaningful tasks on behalf of merchants and buyers. However, without shared standards and open interoperability, autonomous agents cannot operate safely and consistently across systems, channels, and workflows.

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The Agentic Commerce Alliance addresses this challenge by creating vendor-neutral, open standards that enable agents to work across platforms while respecting merchant control. The Alliance's principles emphasize human-first trust, customer-centricity, vendor neutrality, openness by default, interoperability by design, and global accessibility.

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"Conversational and chatbot projects have existed for years, but they were often built in isolation. What’s pressing now is shared standards—so we can move faster from technical possibility to tangible benefits for users," said Andre Moelle, Tech Lead and partner, vviinn.

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The Agentic Commerce Alliance operates on principles of openness and shared intelligence. It was initiated by Shopware as a natural extension of years of open commerce architecture and applied AI development.

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“Without open standards, discovery and choice risk being controlled by closed platforms. With them, agents can recognize trust, service, and expertise—ensuring merchants of all sizes remain visible, maintain direct customer relationships, and stay competitive,” said Stefan Hamann, CEO of Shopware and Agentic Commerce Alliance initiator.

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About vviinn

vviinn is an AI-powered search and discovery platform for conversational and agentic commerce. Its API enables natural-language, visual and multimodal product search, conversational interfaces, and intelligent assistants for navigating large and complex catalogs. The platform understands meaning, context, and visual signals in real time—without relying on user profiling—making it suitable for both consumer-facing marketplaces and technically structured assortments. vviinn is used across challenging catalog environments, including industrial and B2B contexts such as Essentra, as well as marketplaces and retailers in Home & Living and fashion, including moebel.de, Schaffrath Gruppe, and Ostermann. Built for composable commerce architectures, vviinn integrates seamlessly via API across shop, chatbot, and service touchpoints. vvinn.com

About the Agentic Commerce Alliance

The Agentic Commerce Alliance unites AI commerce experts to guide merchants into the future of commerce. As the world's only open initiative dedicated to shaping the technical, ethical, and operational foundations of agent-driven commerce, it ensures agentic commerce remains accessible, secure, and beneficial for businesses of all sizes. Learn more at agentic-commerce.org.

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